Do You Live Social?
Social media's not a product you foist on others, or some rigid business process that, if implemented, yields results. You shouldn't treat social media like a temporary advertising campaign. Social media is more organic than that. It's a way of thinking and approaching business that requires passion and commitment and, above all, willingness to participate in social spaces honestly and freely and by the rules of the social network itself. When someone ridicules your organization in the social space, unfiltered in real time, how do you react? If you are trying to control rather than participate in the discussion, then you're not living social. When your own employees talk about your organization on a social network what do you do?
via blogs.hbr.org
I read this post from David Armano right after reading this twitter stream:
House for sale in Edmond, OK, .77 acres. $950,000 - 5BR/5+BA 5172sf
House for sale in Edmond, OK, former model home, courtyard. $799k - 4BR/4.5BA 4500sf
House for sale in Edmond, OK, Golf course/lake view. $659,900 - 3BR/3.5BA 3794sf
House for sale in Edmond, OK, front courtyard w/firepit. $489,900 - 3BR/2.5BA 2500sf
House for sale in Edmond, OK, Front Courtyard w/fireplace. $589,900 - 2BR/2.5BA 3073sf
Do you think I should forward Armano's article to the tweeter?
